DirtDaddy – Website Design & Branding Overhaul
Dirt Daddy is a landscaping, excavation, and site work company that specializes in dirt-related services.
Year :
2025
Industry :
Commercial And Residential Projects
Client :
AUSTIN MURRAY
Project Duration :
4 weeks
Problem :
The outdated website fails to convert visitors due to poor design and unclear CTAs, costing valuable leads; low local search rankings render the business invisible online, while over-reliance on word-of-mouth creates unpredictable growth and high acquisition costs compounded by seasonal cash flow gaps, labor shortages, and rising equipment expenses that strain profits and limit operational capacity.
Solution :
I elevated Dirt Daddy's digital presence with a sleek, professional design featuring bold colors and high-quality imagery that embodies their rugged brand identity, implemented a mobile-first approach for flawless cross-device usability, strategically placed prominent 'Get a Free Quote' CTAs to maximize conversions, optimized local SEO through geo-targeted keywords and Google My Business integration, and built credibility with an impactful portfolio gallery showcasing their transformative projects.
Challenge :
We tackled industry stereotypes by crafting a website that balanced professionalism with rugged authenticity, optimized heavy construction images for fast loading without quality loss, and clearly defined services like 'driveway grading' and 'land clearing' to stand out from competitors' vague offerings.
Summary :
"Post-launch metrics proved our redesign's success: 40% more leads from clear CTAs, 25% better mobile engagement, top local SEO rankings, and a cohesive brand identity that drives conversions while staying true to DirtDaddy's rugged professionalism.
By marrying strategic design with technical SEO, we helped DirtDaddy achieve a 40% lead increase, 25% mobile retention boost, and dominant local search presence all while crafting a digital experience that mirrors their hands-on expertise and makes hiring them frictionless.
More Projects
DirtDaddy – Website Design & Branding Overhaul
Dirt Daddy is a landscaping, excavation, and site work company that specializes in dirt-related services.
Year :
2025
Industry :
Commercial And Residential Projects
Client :
AUSTIN MURRAY
Project Duration :
4 weeks
Problem :
The outdated website fails to convert visitors due to poor design and unclear CTAs, costing valuable leads; low local search rankings render the business invisible online, while over-reliance on word-of-mouth creates unpredictable growth and high acquisition costs compounded by seasonal cash flow gaps, labor shortages, and rising equipment expenses that strain profits and limit operational capacity.
Solution :
I elevated Dirt Daddy's digital presence with a sleek, professional design featuring bold colors and high-quality imagery that embodies their rugged brand identity, implemented a mobile-first approach for flawless cross-device usability, strategically placed prominent 'Get a Free Quote' CTAs to maximize conversions, optimized local SEO through geo-targeted keywords and Google My Business integration, and built credibility with an impactful portfolio gallery showcasing their transformative projects.
Challenge :
We tackled industry stereotypes by crafting a website that balanced professionalism with rugged authenticity, optimized heavy construction images for fast loading without quality loss, and clearly defined services like 'driveway grading' and 'land clearing' to stand out from competitors' vague offerings.
Summary :
"Post-launch metrics proved our redesign's success: 40% more leads from clear CTAs, 25% better mobile engagement, top local SEO rankings, and a cohesive brand identity that drives conversions while staying true to DirtDaddy's rugged professionalism.
By marrying strategic design with technical SEO, we helped DirtDaddy achieve a 40% lead increase, 25% mobile retention boost, and dominant local search presence all while crafting a digital experience that mirrors their hands-on expertise and makes hiring them frictionless.
More Projects
DirtDaddy – Website Design & Branding Overhaul
Dirt Daddy is a landscaping, excavation, and site work company that specializes in dirt-related services.
Year :
2025
Industry :
Commercial And Residential Projects
Client :
AUSTIN MURRAY
Project Duration :
4 weeks
Problem :
The outdated website fails to convert visitors due to poor design and unclear CTAs, costing valuable leads; low local search rankings render the business invisible online, while over-reliance on word-of-mouth creates unpredictable growth and high acquisition costs compounded by seasonal cash flow gaps, labor shortages, and rising equipment expenses that strain profits and limit operational capacity.
Solution :
I elevated Dirt Daddy's digital presence with a sleek, professional design featuring bold colors and high-quality imagery that embodies their rugged brand identity, implemented a mobile-first approach for flawless cross-device usability, strategically placed prominent 'Get a Free Quote' CTAs to maximize conversions, optimized local SEO through geo-targeted keywords and Google My Business integration, and built credibility with an impactful portfolio gallery showcasing their transformative projects.
Challenge :
We tackled industry stereotypes by crafting a website that balanced professionalism with rugged authenticity, optimized heavy construction images for fast loading without quality loss, and clearly defined services like 'driveway grading' and 'land clearing' to stand out from competitors' vague offerings.
Summary :
"Post-launch metrics proved our redesign's success: 40% more leads from clear CTAs, 25% better mobile engagement, top local SEO rankings, and a cohesive brand identity that drives conversions while staying true to DirtDaddy's rugged professionalism.
By marrying strategic design with technical SEO, we helped DirtDaddy achieve a 40% lead increase, 25% mobile retention boost, and dominant local search presence all while crafting a digital experience that mirrors their hands-on expertise and makes hiring them frictionless.